Unlocking the Meaning in Big Data: The Key to Deeper Brand Understanding

April 11, 2018
Brand research today is both easier and more challenging than ever before. Oceans of data provide extensive marketplace knowledge, but transforming your data into actionable insights requires the ability to uncover meaningful takeaways from the data you collect. Unlocking useful insights from your[…]
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Inspired Leadership: Four Tips to Increase Team Innovation

February 21, 2018
Most people can think of ways to do something better, faster, or in a manner that’s more cost-efficient. When individuals work together as a team to improve products and processes, the results can be impressive. However, too many organizations settle for “good enough.” Is your organization stuck in[…]
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Brand Research v. Competitive Intelligence: How Well Do You Know Your Own Brand?

January 10, 2018
Intelligence is always far more valuable than assumptions. There’s a line between brand research and competitor intelligence, and it's not a very thin one. Let's take a look at the difference between brand research (also known as market research) and competitor research (also known as competitive[…]
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Turn the Ketchup Bottle Upside Down: Astonishingly Simple Solutions to Complex Problems

December 13, 2017
Remember the agony of waiting for the ketchup to inch its way down toward the mouth of the bottle? The awkward small talk with the elevator operator while waiting to reach our floor? How about frantically digging through the car’s center console to produce exact change for an impatient toll booth[…]
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Real Brand Insights From Real People: Why Big Brands Trust Big Squirrel

November 08, 2017
On-point branding doesn’t just give your company a competitive edge – it’s an absolute requirement if you want your business to succeed in today's market. Being on-point means creating authentic resonance with the consumer. It’s a tall order for advertising alone, but when you craft a brand story[…]
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Sing In The Shower: Developing Patterns For Creative Problem Solving

October 11, 2017
When Monday morning rolls around, your creative juices may be running low. Sure, last week may have been one of your best creative weeks yet, but you have to keep the juice flowing to ensure your team is living up to their utmost potential. Let's take a look at six ways for you and your team to[…]
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Use the Power of Partnership to Get Inside Your Customers’ Minds

September 13, 2017
Whether you’re B2B or B2C, a single rule applies across the board: always remember that you’re selling to people. Every solid marketing strategy centers around understanding the habits, actions and expectations of real people–how they buy, how they perceive your brand, and how your brand appears in[…]
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From Georgia to Georgia: Asking Qualitative Questions Across Your Brand Footprint

August 09, 2017
Killer business instinct. It’s praised in business and critical for any growth strategy. But no one relies on instinct alone. Great CMOs, Insight Managers and VPs of Business Development know research informs their killer instincts. New products and services and reinvented old ones all require[…]
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The Rush to Plus

May 17, 2017
Lately it seems like everyone is jumping on the plus sized bandwagon. With mainstream clothing brands like JCrew expanding the sizes they carry in store (and posting apologetic notes about it) to mid-market brands like Target creating their own plus line of clothing, brands and retailers of all[…]
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Brand Responsibility

September 18, 2013
What is the role of a brand when it comes to responsibility? And we aren’t just talking about social responsibility and environmentalism, but the kind of responsibility that’s about helping consumers make good – or better – choices.
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