Brand Research v. Competitive Intelligence: How Well Do You Know Your Own Brand?

January 10, 2018
Intelligence is always far more valuable than assumptions. There’s a line between brand research and competitor intelligence, and it's not a very thin one. Let's take a look at the difference between brand research (also known as market research) and competitor research (also known as competitive[…]
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Turn the Ketchup Bottle Upside Down: Astonishingly Simple Solutions to Complex Problems

December 13, 2017
Remember the agony of waiting for the ketchup to inch its way down toward the mouth of the bottle? The awkward small talk with the elevator operator while waiting to reach our floor? How about frantically digging through the car’s center console to produce exact change for an impatient toll booth[…]
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Real Brand Insights From Real People: Why Big Brands Trust Big Squirrel

November 08, 2017
  On-point branding doesn’t just give your company a competitive edge – it’s an absolute requirement if you want your business to succeed in today's market. Being on-point means creating authentic resonance with the consumer. It’s a tall order for advertising alone, but when you craft a brand story[…]
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Sing In The Shower: Developing Patterns For Creative Problem Solving

October 11, 2017
When Monday morning rolls around, your creative juices may be running low. Sure, last week may have been one of your best creative weeks yet, but you have to keep the juice flowing to ensure your team is living up to their utmost potential. Let's take a look at six ways for you and your team to[…]
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Use the Power of Partnership to Get Inside Your Customers’ Minds

September 13, 2017
Whether you’re B2B or B2C, a single rule applies across the board: always remember that you’re selling to people. Every solid marketing strategy centers around understanding the habits, actions and expectations of real people–how they buy, how they perceive your brand, and how your brand appears in[…]
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From Georgia to Georgia: Asking Qualitative Questions Across Your Brand Footprint

August 09, 2017
Killer business instinct. It’s praised in business and critical for any growth strategy. But no one relies on instinct alone. Great CMOs, Insight Managers and VPs of Business Development know research informs their killer instincts. New products and services and reinvented old ones all require[…]
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The Rush to Plus

May 17, 2017
Lately it seems like everyone is jumping on the plus sized bandwagon. With mainstream clothing brands like JCrew expanding the sizes they carry in store (and posting apologetic notes about it) to mid-market brands like Target creating their own plus line of clothing, brands and retailers of all[…]
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Brand Responsibility

September 18, 2013
What is the role of a brand when it comes to responsibility? And we aren’t just talking about social responsibility and environmentalism, but the kind of responsibility that’s about helping consumers make good – or better – choices.
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Brand Leadership

June 12, 2013
We have been working with Studioriley on a project for Samsung to explore the changes that are happening in the world that affect our work as brand strategists. As part of this collaboration, we're taking a deep dive into the world of brand leadership to explore what it's all about in 2013.
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China: Uncertainty & Understanding

March 28, 2013
China is a dynamic and rapidly changing country. Steeped in tradition but with an emerging openness to western values like creativity and individualism, China is at a cultural crossroads.
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